Privacy Policy

Last updated: December 2, 2025

Happinest Brands, Inc. (“Happinest,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with us online or offline, including when you:

  • Visit our websites and landing pages for Happinest or any of our brands
  • Inquire about or purchase products and services from our franchise system
  • Request information about owning a franchise
  • Communicate with us by email, phone, text, or social media

Our brands currently include, among others, Lawn Doctor, Mosquito Hunters, Elite Window Cleaning, Sparkle Squad, Humbug, and ecomaids (collectively, the “Happinest Brands”).

By using our websites or providing us with your information, you agree to the terms of this Privacy Policy.

1. Scope

This Privacy Policy applies to information we collect:

  • Through our websites and online forms
  • Through digital advertising and social media campaigns
  • From franchise leads, franchisees, customers, and business partners
  • Through call centers, customer service, events, and promotions

This Privacy Policy does not apply to:

  • Independent franchisees’ own websites or systems they control directly
  • Third-party websites or platforms that we do not own or operate

Franchisees may maintain their own privacy policies. Please review those policies when interacting directly with a franchise owner.

2. Information We Collect

We may collect the following categories of information:

a. Information You Provide Directly

Examples include:

  • Contact details: name, address, phone number, email address
  • Service information: property address, service preferences, appointment details, photos you share
  • Franchise interest information: net worth ranges, investment interests, territories of interest, professional background
  • Customer support information: messages, feedback, reviews, and survey responses
  • Billing information: limited payment details processed through our payment providers (we do not store full credit card numbers)

b. Information Collected Automatically

When you visit our websites or interact with our digital content, we may automatically collect:

  • Device and browser type
  • IP address and approximate location
  • Pages visited, time on page, and referring URLs
  • Clicks, form interactions, and other usage analytics
  • Session recording and heatmap data (where used)

This information is generally collected using cookies, pixels, and similar technologies. See Section 6 – Cookies and Tracking Technologies below.

c. Information from Third Parties

We may receive information about you from:

  • Marketing partners and lead providers
  • Social media platforms and advertising networks
  • Public databases and industry directories
  • Franchise brokers and referral partners

We may combine this information with data we already hold about you.

3. How We Use Your Information

We use the information we collect for purposes including:

  • Providing services: scheduling and delivering home services via our franchise system
  • Customer experience: responding to inquiries, providing quotes, and managing customer accounts
  • Franchise development: evaluating franchise candidates and communicating about franchise opportunities
  • Marketing and communications: sending promotional emails, text messages, and offers consistent with your preferences
  • Analytics and improvement: understanding how our sites are used and improving our services, content, and user experience
  • Operations and compliance: protecting our rights, preventing fraud, enforcing agreements, and meeting legal obligations

Where required by law, we rely on your consent, the performance of a contract, our legitimate business interests, or compliance with legal requirements as the legal basis for processing your information.

4. How We Share Your Information

We may share your information with:

a. Happinest Brands and Affiliates

We may share information with Happinest Brands and related entities so that they can:

  • Respond to your service requests
  • Provide localized marketing and customer support
  • Evaluate and manage franchise relationships

b. Franchisees

When you request services or information for a specific location, your information may be shared with the independent franchisee that services your area so they can contact you, schedule services, and manage the customer relationship.

c. Service Providers and Vendors

We work with third-party companies that help us operate our business, such as:

  • Marketing and advertising partners
  • Website hosting and analytics providers
  • Call centers and customer support platforms
  • Payment processors and billing providers

These providers are allowed to access information only as needed to perform services on our behalf.

d. Business Transfers

If we sell, merge, or reorganize our business, your information may be transferred as part of that transaction.

e. Legal and Safety

We may disclose information if required by law or when we believe it is necessary to:

  • Comply with legal obligations or requests
  • Protect the rights, property, or safety of Happinest, our franchisees, customers, or others
  • Enforce our agreements or policies

We do not sell your personal information in the traditional sense. Where state privacy laws define “sale” more broadly (including certain advertising and analytics activities), we will comply with applicable requirements and provide any necessary opt-out options.

5. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure. You are responsible for maintaining the confidentiality of any passwords or access credentials associated with our services.

6. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

  • Remember your preferences and settings
  • Help you navigate our websites
  • Analyze traffic and usage patterns
  • Deliver and measure the effectiveness of online advertising

You can usually configure your browser to block or notify you about cookies. If you disable cookies, some features of our websites may not function properly.

We may also use third-party analytics and advertising tools (such as Google Analytics and social media pixels) that collect information about your online activities over time and across different websites.

7. Your Choices and Rights

Depending on where you live, you may have certain rights with respect to your personal information, such as:

  • Accessing or requesting a copy of the information we hold about you
  • Requesting that we correct or update inaccurate information
  • Requesting deletion of your personal information (subject to legal exceptions)
  • Opting out of marketing emails by using the “unsubscribe” link in our messages
  • Opting out of certain cookies and tracking technologies

To exercise these rights or update your preferences, please contact us using the details in Section 11 – Contact Us. We may need to verify your identity before fulfilling your request.

Residents of certain U.S. states (such as California, Colorado, and others) may have additional privacy rights under state law. Where applicable, we will honor those rights consistent with current legal requirements.

8. Children’s Privacy

Our websites and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 13, we will take steps to delete it as required by law.

9. International Users

Happinest Brands is based in the United States. If you access our websites or provide us information from outside the U.S., your information may be transferred to and processed in the United States or other countries that may not provide the same level of data protection as your home jurisdiction. By using our websites, you consent to this transfer in accordance with applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. In some cases, we may provide additional notice (such as by posting a prominent notice on our website or sending an email). We encourage you to review this Privacy Policy regularly to stay informed about our information practices.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

Happinest Brands, Inc.
142 NJ-34
Holmdel, New Jersey, 07733, US
Phone: 888-960-0548
Email: [email protected]