The Mojo to Make it Happen

mo·​jo | \ ˈmō-(ˌ)jō  \

Definition of mojo: Supernatural ability; a magic spell, or charm, a unique and inexplicable talent and tendency to succeed broadly: special power – He works his mojo on the tennis court

Mojo doesn’t come easy. In our case it’s been 55 years in the making. It comes from hard work, relentless preparation, always listening and always learning. (To be clear, we don’t pretend to know it all). It also comes from never taking short cuts and always doing the right thing, even when it hurts. Most importantly, our mojo comes from our people. Not any one person but the team; supporting, trusting and encouraging one another.

At Happinest we’re serious about innovation. We’re serious about building scalable infrastructure and processes and we’re serious about being an idea factory. Most importantly, we’re serious about culture because culture eats strategy for breakfast*. That said, we have a pretty tasty strategy.

We’ve also got:

We have extensive manufacturing, R&D, and vehicle outfitting capabilities, as well as in house design engineering

A 97% franchisee success rate

The highest online review score in the business

The highest customer retention rate (both of which come from having great franchisees)

We’re in the top 5% of all franchise brands with over 600 franchise locations

We’re one of only 5 brands to be ranked in the Entrepreneur 500 for 40 years straight

We’ve added 175 franchise locations in the last 5 years

We have 100+ years of franchising experience on our leadership team

We have a comprehensive franchise development platform and processes managed by a highly skilled team

We have an industry leading data, marketing, and analytics platform centered around driving consumer lead volume

We have 50 franchisees that have been with us for more than 20 years

We have 25 franchisees that are multi-generational owners

We have a dedicated new franchisee RAMP team, as well as a training process and tools, to ensure new franchisee success