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mo·​jo | \ ˈmō-(ˌ)jō  \

Definition of mojo: Supernatural ability; a magic spell, or charm, a unique and inexplicable talent and tendency to succeed broadly: special power – He works his mojo on the tennis court

Mojo doesn’t come easy. In our case it’s been 55 years in the making. It comes from hard work, relentless preparation, always listening and always learning. (To be clear, we don’t pretend to know it all). It also comes from never taking short cuts and always doing the right thing, even when it hurts. Most importantly, our mojo comes from our people. Not any one person but the team; supporting, trusting and encouraging one another.

At Happinest we’re serious about innovation. We’re serious about building scalable infrastructure and processes and we’re serious about being an idea factory. Most importantly, we’re serious about culture because culture eats strategy for breakfast*. That said, we have a pretty tasty strategy.

We’ve also got:

  • A 97% franchisee success rate
  • The highest online review score in the business
  • The highest customer retention rate (both of which come from having great franchisees)
  • We’re in the top 5% of all franchise brands with over 600 franchise locations
  • We’re one of only 5 brands to be ranked in the Entrepreneur 500 for 40 years straight
  • We’ve added 175 franchise locations in the last 5 years
  • We have 100+ years of franchising experience on our leadership team
  • We have a comprehensive franchise development platform and processes managed by a highly skilled team
  • We have an industry leading data, marketing, and analytics platform centered around driving consumer lead volume
  • We have 50 franchisees that have been with us for more than 20 years
  • We have 25 franchisees that are multi-generational owners
  • We have a dedicated new franchisee RAMP team, as well as a training process and tools, to ensure new franchisee success
  • We have extensive manufacturing, R&D, and vehicle outfitting capabilities, as well as in house design engineering
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